Puffin Produce

The research team, led by Abbie Lawrence,  helped evaluate Puffin’s new design of their potato packaging using the research groups Perceptual Experience Laboratory (PEL). Abbie designed an appropriate experimental protocol, created visual stimuli to place into a virtual supermarket fresh produce aisle and recruited participants from Puffin’s target consumer demographic. You can see more details at Puffin Produce Study.

Clwstwr Creadigol

This AHRC funded project called Clwstwr Creadigol aims to put innovation at the core of media production in South Wales. The academic team is a collaboration between Cardiff University, the University of South Wales and Cardiff Metropolitan University. You can see more details on the project at

P&A Fencing and Sheds

This Innovate UK funded Knowledge Transfer Partnership, led by Gareth Barham, focuses on embedding professional activities of Market Research; User Centred Design (UCD) and Design For Manufacture and Assembly (DFMA) inside P&A to help in the design of new self-build garden products.


Phytoponics is a Welsh start-up that has developed a large scale growing system for fresh produce such as Tomato and Strawberry. Using a way of growing plants in water called hydroponics, their system can finely control plant growth to ensure maximum yield returns and nutritious produce to sell. This Welsh Government funded SMART Partnership project helped develop the Phytoponics system further through the application of UCD techniques to optimise the inflatable growth module design for better user interaction, performance, durability and cost.

Improving Healthcare Support for Rural Communities in India

The aim of this AHRC project, led by Gareth Loudon, was to help improve the health and well-being of people living in rural communities in India through the establishment of a multidisciplinary international collaboration and the application of user-led design research methods such as ‘design thinking’. You can see more details on the project at

Viola Group

This was a Welsh Government funded SMART Partnership project with the Viola Group (a global money management organisation, headquartered in Wales) looking at the design of new disruptive finance products specifically designed for 18 – 25 year olds. The project focused on embedding user-centred design expertise within Viola and applying the techniques to the development of a range of new financial technology products.

expentant mums centreDisruptive Medical Design

The aim of this project was to assess the potential for the employment of disruptive innovation techniques based on rapid, prototype-based ethnographic appraisal in the development of radical but culturally, politically, economically and legally appropriate medical product solutions. The project focused on the needs of the Chongwe region of Zambia where Clara Watkins has joined a multi-disciplinary team led by Prof. Judith Hall (OBE) from Cardiff Medical School. Cardiff Met’s UCD team is completed by Gareth Loudon and Steve Gill. Read more…

 Testing in-contextIn-context testing

Low-fidelity prototyping techniques for interactive products have largely been evaluated in laboratory based settings. Is this the only method of testing that should be supported? This work  argues that there is value in testing prototypes in-context, and that issues not seen in the laboratory can be uncovered. Read more…

IRIS prototyping tool

Iris is part of an attempt to develop a tangible prototyping system so fast and flexible that it would allow designers to develop new interaction paradigms for technologies that don’t even exist as yet. Read more…

IE and shield cropped“IE System” prototyping tools

The IE system prototyping tools provide a rapid and flexible interactive prototyping solution. The tools are designed to support product designers, and allow prototyping of interactive products without the need for advanced coding or electronic design skills. Read more…

Rapid low-fidelity prototyping StickIT

Designers still face a number of challenges  when trying to rapidly prototype early stage interactive concepts.  This work aims to allow designers to create flexible interactive prototypes within 1-2 hours and complement the ways in which designers work. Read more…